If your company has great products and services to offer, your website must do it some justice. It must be able to present you wares in such a way that shows their actual value and usefulness. Your main objective is getting your customers’ attention, and the best way to achieve that is through an effective design that is not only eye-catching but relevant to your brand as well. It must not only be appealing – it has to be memorable.
Design a company logo. If you have a current one, but it does not appear to be as strong as it should, coming up with a new one would be a prudent investment to make. To gather ideas on successful logos that complement their brands, study the logos of the most renowned brands in the world. Identify the common qualities that these logos share and try to apply it to yours. When creating your logo you have to be creative. Don’t make your logo too complicated because that does not usually work. Create a distinctive and unforgettable image, something that your customers will automatically recognize as you. As you may observe, popular brands’ logos are not really elaborate designs and that is probably why people easily remember them. In choosing your colors you have to be very astute. Two or three color combinations can be more effective than a color overflow. And, don’t forget that your logo must also work in black and white.
Create a unique and witty catchphrase. Your customers should not only remember your image, but what you do as well. Your catchphrase does not have to be lengthy. In fact a maximum of seven words is the most ideal. Make sure that the phrase expresses what your company is about in a sharp and musical way for customers to remember it. You have to spend adequate amount of time researching and creating the perfect catchphrase for your business. This effort will pay off greatly in the future. Always put the catchphrase right next to your logo and choose a font that blends well with it. Use one that is easy to read.
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If you are currently looking into creating a website you must consider first and foremost what the objective of your website is. Whether you are building one that is educational or profit oriented. Most people who are making websites nowadays are after profit. They are mostly business entities who want to gain online visibility in order to promote their products and services better.
Whatever your goals are, it would be best if you have a clear picture of what you want to achieve so that you website design will be tailored to fit each and every one of them. There are certain factors that you have to keep in mind when you want to build a website that is not only effective but successful and lucrative as well. Below are a few tips on how you can pull it off.
1. Professional Website Design
It is utterly important for your website to have a professional appearance that is if you want people to take you and what you are putting across seriously. A clean website that sticks to one color theme usually does the trick. It is because it looks neat and visually appealing. Your website’s navigation feature plays a very important factor as well. Browsing through your site should be easy and effortless. Viewers should be able to find their way easily and get the information they need as quickly as possible. If you are putting up a site for your company, include you business logo on your pages to increase brand recognition.
2. Relevant Unique Content
Be sure that all the content you upload on your website are all updated and relevant. People surf through the net in search for information, and when they do, they want to get them as fast as possible. Don’t let them sift through irrelevant and useless information before arriving to the meat of things. Well, the will not do that anyway. They will quickly leave your site for a better one. Be sure that your website presents comprehensive information of your products, rates, details, FAQs, and others.
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Web design companies have flourished greatly as businesses have embraced the online platform. Company websites are working round the clock, serving customers and generating more income. More people around the globe have shifted to online shopping as it is more convenient and requires lesser time. This new preference requires businesses to put up accessible, easy to use, attractive, and secure websites that can give their customers the ultimate shopping experience.
If hiring a professional website designer was formerly a luxury, it has now become a necessity. The following reasons explain why it is so.
Your Website is a Business with a Purpose
If you want your business to succeed online, it must be able to represent your company decently. People don’t just splurge and does their shopping on websites that don’t look legitimate. Your site must exude trustworthiness and professionalism. If it doesn’t, it is about time you do something about it. A simple and clean looking site might look all right to your visitors, but a professional looking one will create more impact. It will also make your customers feel safer to use their credit card and give out their personal information.
Your Website Must be Optimized for Search Engines
It is very important for you to be able to reach your target customers, and just as important for them to be able to find you. Both will be made possible if your website will rank highly in the search engine results pages. Professional website designers are also experts in the SEO field. They know exactly what to do to make your site highly visible on the net and while creating your website they will already have SEO in mind. The layout, titles, content, and all other factors will be tailored in order to enhance SEO. No matter how breathtaking the design of your website is, if the customers can’t find you, it will be utterly useless.
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So many people are finding it more advantageous to do their shopping online. That is why E-commerce sites are increasing by the minute, and traditional stores are now taking their products to the net. Many shop online because it is much more convenient and time efficient. Products can be meticulously reviewed along with their information with the nuisance of salesmen’s sales pitches. Shoppers can take their own time, study products, and do price comparisons on various stores without ever having to leave their desks. There is a huge collection of products to choose from and one would not have to spend on gas or food and coffee, nor stand in a queue to pay for their goods.
Despite the country’s bleak economic climate, online shops are booming. The number of peopleshopping online is increasing. A report from Interactive Media in Retail Group (IMRG) has predicted that 96% of e-shoppers will be back online this Christmas and that 26% of them are expecting to spend more time online now than they did last year. There are various ways for you to take advantage of this statistics and make the most profits from the online shopping fad. It is crucial for C-commerce shops to set up a risk free online atmosphere in order to boost the customers’ confidence in purchasing products. Having a solid and trustworthy E-commerce website design is as critical as ever.
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You will achieve a better ranking in search engines by building a good number of backlinks. This is a fact that remains true to this day, but it’s also important to note that it’s not only the number of links you have created that matters. The quality of the links is just as critical if you are to arrive at the first result pages of major search engines like Google, MSN, and Yahoo. This will be possible if you adopt the best SEO strategies. Aside from good links you can also earn Google Juice which allows your site to attain great page ranks which can be totally helpful in boosting the marketability of your website.
Remember that compared to outbound links, inbound links are of greater importance. You can follow some of the SEO link building strategies in this article so you can attract more site visits and achieve a high search engine ranking.
Directory Submission
This is a technique that has been around and has been used by many web marketers for years. It may have lost some of its luster among numerous strategies that has cropped up lately, but it remains dependable in acquiring some safe links. Although, you may have to wait for a few months for your links to be accepted, I can assure you that it is absolutely worth the wait.
Article Submission
Choose the best article directories. You will have better chances of getting about three links for a single article and you need not wait for a long time as compared to other directories. Avoid writing self-promotional articles or you will just be wasting your time. Instead, write general informative articles which have relevance to the products or services you are promoting and you will get valuable links for your site.
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So many websites are competing for attention on the net. This is especially true for business or e-commerce sites. The revenue and the overall success or your site is relative to the number of visitors you get per day and how many of these visits are eventually turned into sales. For customers to visit your site, they must be able to find you first. And, how do they do that? A greater number of customers will find and visit your site once you achieve a high ranking in the search engine results pages. Websites owners and designers are clamoring for Search Engine Optimization (SEO). The competition is really tough and it has resulted to the birth of numerous SEO techniques.
One of the poplar and effective techniques utilized by web designers is link building. It is the number of links that point to your site from the other sites. It is a very critical factor that can put your website at the top of search engine ranking. It is a very common knowledge among web designers and marketers that the more successful you are with your link building, the higher your search engine ranking will be. And, in order for your links to be successful, they must be of high quality.
Online businesses know that their success depends hugely on their link building strategies. While it’s true that this technique can draw significant traffic to your website, you have to be extra cautious about the proper way things must be done. You have to bear in mind that when it comes to SEO, the quality of your links is more essential the quantity. Online marketers should be aware of this basic strategy in link building as it is the most critical step in online marketing.
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One of the forecasts for the year 2013 is that mobile phones will outnumber the global human population. With users reaching the 1.7 billion mark, web developer and designers see where the future is leading and are jumping on the mobile device bandwagon, catering to a drastically growing market of mobile internet users.
Looking at things from a design and technical perspective, you don’t really need to take on completely new concepts to build a mobile friendly design; however, it is important to have a different approach to your web design. Websites viewed form common browsers are different when viewed form mobile devices. A mobile device is more restrictive and it is important for you to develop a design that would be compatible to its functionalities without having to compromise on the internet users’ viewing experience.
The following tips have to be considered if want to successfully implement a web design for mobile integration.
1. Acquaint yourself with the available software and hardware tools. With various popular brands in the market, mobile devices use different operating systems. They vary in terms of resolution, screen size, and user interface. Identify the different platforms which you like to optimize your site for and proceed with familiarizing yourself on the nitty-grittys of that specific framework.
The major operating systems that are popularly used at present are the Blackberry Platform, iOS for Apple Phones, Mobile Linux, Android, and Palm OS.
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Learning web design can be a lot of pressure, given the level of competition in the industry. There are many designers out there who are very competent with their craft. They are most probably IT professionals or hard working enthusiasts. However, if you have the potential and the willingness to learn you can be one of them.
There are several ways for you to gain knowledge in the field. The first obvious means is of course to enroll in a web design course. That is a surefire way for you to learn web design. Another way is through the tutelage of professional web designers. If you know some, then you are fortunate. If the first two ways I have mentioned don’t work well for you, you can always learn on your own. The net is a rich resource for web design tutorials. You will find so many sites dedicated to it. Most often you will see step by step instructions and videos on the topic. Let me enumerate and elaborate more on the possible web design sources you can find online.
Articles and Web Pages
There are many websites online that have been created by real professionals. You can find web design related sites. You may notice that some of them are offering web design services. These sites advertise the services they offer, but for SEO purposes they have to come up with quality content. In order to attain a high ranking among the search engines, web designers provide helpful web design tutorials to attract traffic into their site. They also submit useful and informative tutorial videos and article on video and article directories to help promote their services. There are also some sites that offer free scripts and templates relevant to the tutorials which you can use to practice with. You can take advantage of these rich resources for free!
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If you are into SEO campaigns, then you know just how essential backlinks are to your business. In fact, it is extremely crucial to include them in your content. Your goal is for your readers to click on these links to provide them with better understanding on what exactly you are doing and what you are offering. The words you use for these links must be persuasive.
If you think that the word “click” you use on your links are effective enough, think again. When we talk about backlink wordings it is important for you to consider your readers’ perception. Placing the word “click” on links will only divert the readers’ attention from what they should be concentrating on. You must also give your readers’ some credit and trust that they would understand what a link is and what happens when they click on one. You don’t have to distract them by rubbing the word on their noses. Your main objective it to make your readers focus on the information you are sharing with them. Come up with words that create a positive effect to the ones reading them. Of course, you do want your readers to click on the link, but it is important that you make this appeal in a very discreet way.
Use the most effective phrasing possible.
The language you use on your links have a great impact on your readers, that is why choosing the right words to use should never be done haphazardly. Bear in mind that the wordings you use on your links reflects your image. It says a lot about what your company is about. The most ideal choice is using solid nouns since readers relate to them on a basic level. In contrast, verbs don’t have a general positive effect on readers as it introduces vagueness. In fact, it becomes a hindrance in getting your audience to click on the links you have made.
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If a picture is worth a thousand words, then you can just imagine how priceless a video can be. Web video promotion is fast gaining popularity. And when it comes to video sharing sites, YouTube is the current leader on the net. This is because people can locate videos they want quickly without browsing through countless sites. It is also the best place to upload the videos you want to share to the public. A web video is presently the simplest and the most effective way to attract your viewers’ attention. If you incorporate them in your site it will help generate more traffic and encourages people to stay longer, therefore increasing your search ranking and reducing bounce rate.
If you are a public relations expert and you are not embracing the use of video for promoting your business, you are limiting the potential capabilities of your company. Web videos are popularly accessible through different platforms, such as tablets, computers, and smart phones. Although videos are effective, only a few companies use it efficiently for marketing.
Forrester Research’s new study reveals that incorporating an online video on your website ups the visitor into a client conversion rate by six fold. The research further uncovers that a meager 20% of visitors will take time to read the text content on your website, compared to a whooping 80% who will do so when the same articles are supplemented with a video. In addition, if a company includes a video on its site, it increases by 50% its likelihood of landing at Google’s top page. It is no surprise why major companies have made videos as one of their primary requirements.
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