Navigation is one of the most important aspects of website design. No matter how visually appealing and informative your website is if your visitors can’t find their way around it, it’s utterly useless. Your readers come to your site to find the information they need, and they always want to get it fast. Here are some tips to make your website easy to navigate.
Keep in mind your website’s two types of visitors.
In case you do not know yet, your website’s main visitors are both humans and robots. Both have to navigate their way around your site, but they have different ways of doing so.
Robots, such as Google’s web crawlers don’t have the senses that humans have. Instead of eyes, they rely on links to show them the way. So, you have to keep things as simple and as easy to understand as possible. This means that using Javascript as your main navigation method is not a very nice move. However, if you can’t help it, make sure that the robots can crawl your site with an alternative method. Otherwise, they will just give up and search for an easier site to index.
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Before you meet and sit down with a website development team, be prepared to put forward a clear vision of what you intend your website to look like and the objective that you want to achieve. These will become the basis for the design of your website. Perhaps, you are a company selling products and services that would need an e-commerce site where you can sell your products. You might also be an event planner, photographer, or a model who would need a portfolio site to display a gallery of your work. You would also have to decide whether you want your visitors to engage in discussions, click on ad links, or download files. Your answers will help your web developers in coming up with a design that is functional, cost efficient, and successful.
To ensure your success it would also be ideal to know the particular elements that would lead to your website’s failure. Websites that are annoying and complex to navigate are surefire ways to bring your site down.
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Many websites out there that are cringe worthy. Even respectable companies can get it all wrong. To make your website reap optimal benefits keep the following elements in mind.
1. Content – On the net, content reigns supreme. It is the number one reason why people browse the net. They search for information, products and services. If you want more visitors to your site fill it with fresh, relevant, and high quality content all the time. You should be able to effectively convey to your readers who you are, what your objectives are, and what makes you unique from you competitors. Likewise, be customer oriented. Always provide a convenient way for your customers to communicate their needs, feedbacks and concerns to you and act on them at once.
2. Visual Appeal – Your website needs to look attractive. It does not have to be the best looking one on the web, but it has to be visually appealing. The design of your website has to reflect the image of your company. If you want to gain your customers’ trust, then you have to present a website that looks professional and trustworthy.
3. Functionality – Sometimes, in your quest for creativity, the whole concept of functionality is thrown out of the window. A creative design that is not functional is totally useless.
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There are an increasing number of mobile devices that come with smaller screens. With the emergence of this new technology, websites have to adapt to their specifications. This is why the concept of responsive web design was developed and has become one of the major topics on the web these days. Website designers and developers are all scrambling to create sites that have responsive layouts. Those who already have existing websites have also taken steps to modify their existing sites to accommodate new responsive elements.
However, the whole concept is bewildering, especially because it is recent and swiftly evolving. It has given birth to a lot of new confusing terms, like adaptive layout, responsive layout, viewport and media queries. What are all these and where do you begin?
Generally, though, responsive design mainly refers to this initial key point: a responsive layout that can effectively adapt to varying screen sizes. That is what this article will focus on.
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Does your company need to build a professional looking website? If you are planning to do it on your own, you must have an idea of what a professional website looks like. If you don’t, there is no need to panic! You just have to learn some important elements of a website design. It is not as complicated or as time consuming as you think.
Unlike other websites, a business site must be professional and legitimate looking. It must appear trustworthy enough for viewers to want to conduct business with you.
Make Your Site Navigation Effortless
To encourage visitors to explore your site and eventually do business with you, you must make your site easy to navigate. Providing your customers with a clear site map is a good start. Use category tabs to organize your site into logical sections. You can group your products into different categories and assign a tab for each. You can also make separate tabs for your contact form, order form, and company background. This way, your customers will easily find what they need.
Follow a Consistent Font throughout Your Website
Select a professional looking font that is simple and easy to understand, such as Times New Roman, Arial, Calibri, or any similar font. Curly and squiggly fonts may not be suitable to your business and they are hard to make out. You should remember that your objective is to get your readers to purchase something from your site. That would be difficult to achieve if your viewers can’t read your sales pitch.
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Business minded people know that it is very important to have an online presence nowadays. A business website can give you your most desired leads. It doesn’t matter whether you are simply a small time business owner or a gigantic one, online marketing will greatly benefit either one. Online marketing allows you to reach out to a greater market therefore increasing your products’ exposure. The more people you have viewing your website the greater the possibility for those views to be translated to sales. That is how websites generate leads and boost up your revenue.
Your website must properly represent your company. Likewise, the design and layout you choose matter a lot to the overall success of your online venture. Make sure that your site is well designed, eye-catching, easy to navigate, and engaging enough for viewers to want to spend more time on it. Shabbily designed sites that present vague information don’t have the power to hold customers’ attention. Your potential customers will automatically leave your site and search for better options. Put in mind that your website handles your company branding, therefore it should not only promote your business, but generate more leads too.
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Compared to the lives of those who have lived decades before us, our lives today are made so different with the advancement of technology. There have been a lot of changes to the way we do things.
The internet is one of today’s most fascinating discoveries and it has influenced a lot of changes to our lives. For one, business platforms have massively transformed into online marketing. Companies and businesses have discovered the limitless profit opportunities on the net. That is why majority of them have resorted to taking their businesses online with aggressive marketing and product endorsements. With the right website design and online marketing strategies, online marketing is indeed the most effective marketing tool there is today.
Search engine optimization (SEO) is the best way to reach out to your prospective clients. Your website must rank among the highest in the search engine result pages after users type related key words on their browser. However, making it to the search engine top ranks can be complicated. One way to achieve this is through quality content. If you are selling products or services your content must highlight the benefits that a person can get from them. Because SEO is very competitive, most companies hire content writers to focus on supplying their websites with fresh, relevant, and high quality content. They also hire SEO experts to analyze their key words and suggest more effective ones.
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As we all know the internet is probably one of the greatest tools of our time. Perhaps what makes it very extraordinary is how it allows people across the world to interact and work together. In addition, it makes information and resources available right at the tip of our fingers. This gives us the power to accomplish a lot of things such as employing workforce and a manufacturing process that were not previously possible, this gives us the opportunity to express and utilize more creative freedom. Below is a list of things we can on the web that will present a professional appearance to viewers.
Building Websites
Practically, any industrious and resourceful individual can build a website. And, because websites can now be easily built, it may no longer be a very impressive feat. But when you actually build a website as a marketing tool, like an online magazine for products and services that will bring you great revenue, then it becomes a great accomplishment. To build your website you simply have to access WordPress. It has tools that can immediately create a website and you can instantly upload your articles. But of course, there are many factors that you have to look into if you need more traffic for your website, especially if it is a commercial one. You have to think about effective layouts and search engine optimization.
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Website designing can be very tricky yet become very challenging at the same time. So if you want to be a successful web site designer you might want to try to be a minimalist in the concept of your design.
Minimal web sites could be a very polemic issue, especially when you stop to think how far you should go to fall on the level of being a minimal site. Most of the people think that a well thought of minimal website is that which contains few design components as possible. While most of the designers accept as true that the number of components is not the answer, but rather the way they should be put together. Some people do not consider colorful sites as illustrations of minimalism for they thought that color variation tend to divert the visitor and strip away the minimalist effect. On a different note, whatever side you are on, presently you may check some illustrations of what we think are inspiring minimalist web sites. Sites engrossed with a clean and nice layout, where its substance and content takes over and conveys to users or visitors what the site is really all about.
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In order for you to achieve that best website design, please follow these useful tips. Create your website design by successfully imitating these tips and it is guaranteed that internet visitors shall have the best website experience they will ever have.
First tip is to maintain your website page data into minimum to achieve fast loading. This is probably the most important tip that every web designer should consider. You may design a website that seems incredible but only a number of people are able to view and browse over it because it takes a very long time to load. Your designs must be optimized for the web and must not be able to take longer than fifteen seconds to load. One should take into consideration that having a great design means a fast loading web design as well.
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