Creating a website is probably one of the best decisions that any small or large businesses can make today. With the creation of business websites, come important decisions on how to construct the most efficient design that can effectively heighten an organization’s revenue. Design flaws can lead to huge drawbacks that can cause significant sales loss. In building your website follow these few easy tips that can be helpful in turning your site into an effective tool for your business’s growth.
1. Simplicity is the key. The moment visitors land on your website, they must be able to grasp the purpose of your website immediately and follow its content with no trouble. This would be possible if your website is created in a simple and no-useless-frill manner. Avoid deluging your readers with irrelevant content, excessive information, as well as unnecessary add-ons. These will only make your website’s SEO efforts a failure and will bring only a limited amount of traffic to your website. Bear in mind that sometimes you can accomplish more with less.
2. Find the best color scheme and stick to it. One way of achieving a professional look on your website is limiting the amount of colors you use. The customary color schemes used for websites are grey, blue, red, white, and yellow. If you have a logo, it would be ideal to settle with its color palette. Retaining the same color on all your website pages will give it consistency. It will also look more attractive to your readers.
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Google Adwords is used by a lot of advertisers as their major PPC (Pay per Click) network. However, aside from getting paid traffic to your website, AdWords is also useful for SEO. Let me give you some ideas how you can utilize AdWords for SEO.
- 1. For Keyword Research
This is the most significant use of AdWords. Since keyword is the key component of SEO, you must continually research for keywords even if you are already an expert in your niche. You might not expect it, but your users often use keywords that you, as an expert, will never anticipate. To determine what these keywords are, you will need a keyword research tool. Google AdWords Keyword Tools is the most advanced among all other tools.
Using AdWords for keyword research is very simple. By entering the URL of your website or putting in several keywords, the tool automatically generates a group of suggested keywords. Check out the results and make a shortlist of the keywords that have relevance to your site and a sizeable global search volume.
2. To Verify which Keywords Convert Well
After selecting your keywords, you have to validate which ones truly work for you. It doesn’t matter how precise you were in selecting your keywords, you must always do an actual test for you to be sure it they convert well or not. Choosing lucrative keywords with high volume in global search and minimal competition may not be enough to get you somewhere.
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As of March 2012, Facebook surpassed 900 million active users. What greater source of traffic and backlinks than a company whose active users is approaching 1 billion? When used wisely, Facebook and other social media sites can be helpful in boosting your website’s traffic and in building loyal readership as well. These social media sites have become a very effective tool for business minded individuals to increase market presence, brand awareness, and as a medium of advertising their products and services. When you place a link to your website on Facebook, you are expanding the likelihood of people to know more about your business and motivating them to read your content.
Use Facebook to Connect with Customers
If you want to have more traffic to your website, then you have to work on creating more backlinks. Facebook can help you produce a steady traffic to your website and efficiently bring your message across to your target audience. The most important factor that you have to remember in link building is establishing trust. You can attain credibility and the much needed exposure for your website by using Facebook as a way to connect with potential customers and business partners.
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The use of backlink is one of the most effective techniques used for Search Engine Optimization (SEO). Backlinks can be acquired in many different sources. To name a few, you can get backlinks from forums, site directories, government websites, article directories, and blogs. Forums are currently the ones that are gaining more popularity, more so if there are a significant number of active users. Topping the list for SEO forums are SearchGuild, Digital Point, and The Warrior Forum.
If you are into a major SEO campaign, it would be beneficial to consider Digital Point. They have close to half a million online users. This vast number will certainly be very helpful for an SEO campaign or a link building project. One of the incentives that you will get as a member is getting a forum signature that makes it possible for you to promote multiple sites. Although, there are certain rules to follow, getting link juice from a very popular forum is still favorable to your site.
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Search Engine Optimization (SEO) has become a very vital tool for every company who has taken their business platform online. Aware of the advantages that SEO can bring in terms of profits, business owners are now motivated to gain more knowledge on how to have their web pages ranked amongst the top. In fact, most companies have included SEO in their work routine; however, the web is deluged with information on what constitutes a highly effective SEO. While some ideas work greatly this week, the same ideas will falter on the next. Nothing is ever certain when it comes to SEO. You always have to keep yourself updated with the latest SEO trends, and apply them accordingly. The thing is that there are a few factors that are unchanging, and will work consistently through time. Use the following tips on a regular basis if you want your website to be among the top ranking sites.
1.Understand fully that SEO is a long term endeavor. Since search engine algorithms change from time to time you have to continuously adjust your SEO routine to keep up with the latest developments. SEO does not pay off without consistency. It must be something that you do regularly, without fail. Putting the tips into practice will ensure that your page consistently gets a good ranking.
2. You have to have patience. It is one crucial trait that is very helpful when it comes to the optimization of your website’s page ranking. Since search engine optimization is something that needs to be done in a long term basis, you must have the patience in dealing with it day in and day out and willingly accept the fact that it is not something that can be completed in 24 hours time.
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WordPress is one of the most powerful and prevailing content management systems. It is no surprise why more and more people are using it; however, people need to utilize this tool wisely.
Some users optimize a WordPress blog by creating back links to the homepage. Unless your homepage is a static page, this is one of the worst mistakes that you can do. Usually, a WordPress homepage contains a lot of different posts that change frequently. Therefore, it confuses the search engine as to what your page is all about. If the search engine does not get a good grasp of your page, then it would be unable to rank it in a day-to-day basis.
If you are trying to hone your WordPress site into achieving a good ranking, it would be ideal to use a static page. When a website is set as static, then a website will be able to classify its type. In addition, the search engines can rank the page accurately basing on its content. Even with the presence of branded keyword associations, pages that are frequently changing will have problems in ranking for true search related terms.
If the front page of a WordPress blog is intended for particular type of searches, the best option would be to set it as a static page. For example, if a real estate company wants to rank for “San Francisco Real Estate,” then a static page must be used as their home page and all links must be directed to a page that is optimized for “San Francisco Real Estate.”
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Your website can be made effective through a number of ways. By effectiveness, we mean generating a greater amount of revenue to either sustain your business or to achieve its maximum potential. This can be done online, offline, or with both.
As a website is automated, an effective one should be bringing in income 24/7. The key factors that can make a website gain more revenue is its capacity to attract a number of relevant traffic than can then be translated to buyers. What must be considered first and foremost in attracting traffic is the relevance of your products or services to your target audience.
1. Make Your Website User Friendly
Designing and developing a website that is easy to use is the first method in making your website effective. Your website must be easy to navigate, load fast, compatible to other applications, attractive and appealing in appearance, and easy to understand among others.
All these features contribute to your users’ trouble free experience when using your website, plus it will aid in having search engine spiders detect your site and achieve a high ranking on the search engine page ranking (SERP). This method greatly affects all the other strategies that you have employed to make your website effective. It also involves the technical aspects of the website creation.
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Nowadays, the market competition is tougher that ever. It takes more than a great looking website to outdo competitors and bring your business to the top. Simple web design mistakes that are often overlooked can spoil your online reputation and forfeit potential profits. Here are 5 of the worst web design mistakes that you must avoid.
1. Using PDF formats for online content
This is the worst web design mistake that you can ever make. While PDF formats are suitable for printing documents, they are not ideal for web browsing. In addition, it inhibits users from using standard commands in the browsers to save or print web documents as well as copying and pasting. Using PDF also makes scrolling and reading difficult as PDF layouts are often big and are not compatible to the browser’s standard size. It also makes your website harder to navigate and requires a longer time to load the content.
2. Playing media in the background
Before, users’ were attracted to music, videos, or anything playing in a website’s background; however, they are now considered out of date and are rarely appreciated. Users currently want things done their way. So, if you happen to have music or any type of media playing in your website’s background, it is advisable to remove them immediately. These will only disturb users and compel them to proceed to another website, plus it makes your website heavier. If you think that it is too necessary to forego, then place a button in a prominent spot so users can click the media off if they feel like it. It is very important to let your users decide.
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There are specific elements of your HTML code that engines recognize. To ensure the of SEO power of your pages, make sure that you put your keywords phrases exactly in these places. However, the possibility of doing this depends on how your site is built. Some of these pages will be accessible to you, but you might need your site developer’s help with the other elements. Below is a rundown of the elements recognizable by search engines.
- Title Tag — This is not to be confused with the “Page Title.” The title tag appears in various places. It is the bolded blue text that you see the results pages of Google search engine.
- Meta Description Tag — This is just as important as the title tag as it appears on the results page of search engines. You can find it underneath the page title. It’s a good idea to customize your meta tag for each page, and it would also be advantageous to have a meta tag description on each page.
- Page Title — When visitors come across your site, this is the actual page title visible to them. It would be ideal to forego images and concentrate instead on text. If possible, include your keywords in your page title and place them inside an H1 tag. Doing this will boost its SEO power.
- HTML vs. JavaScript —The SEO ranking is partly calculated by how high up your keywords appear on the page. Because of this make sure that you take out your JavaScript code out of your site’s pages and put them in a common single file. This will not only make it easier to maintain, but increases its SEO power as well. Continue Reading…
Keywords are the words that users type in the browser when looking for products, services, and information from search engines; its ratio to the total number of words on the web page is called keyword density. The keyword density is a critical aspect of search engine optimization or SEO as it determines the relevance of a web page to a particular keyword or keyword phrase. Each search engine has a different degree in the calculation of keywords. While other webpages allow a higher keyword density, other webpages like Google set a certain limitation to it. Likewise, in order to prevent spamming by the means of keyword stuffing, search engines employ measures besides key word density.
Ideal keyword density
There is a lot of debate about what the ideal keyword density for a webpage is. The fact is, since search engines frequently change their algorithms, there is no hard and fast rule regarding a website’s ideal keyword density. Likewise, the allowable keyword density of search engines is not the same. Google considers a keyword density of beyond 2% as spamming, while Yahoo and MSN tolerate a keyword density of 5% in a webpage. Google, which is the most popular search engine, searches for the keywords in your webpage text; on the other hand, some search engines give more value to keywords in titles, meta tags, and web copies.
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